Bring Back Soap

Posted in Uncategorized by nicolarowlands on April 24, 2009

Yesterday I attended a youth trend analysis workshop at PZ Cussons innovation Centre.  It was lead by a Captain Crikey, a trend speaker who has run trend workshops for over a decade, for clients ranging from global FMCG brands to African NGO’s and he’s written for a hundred different magazines and newspapers to boot.  He is very much in touch with what is going on in the world today; culture, news, fashion and so on.  Without our input and views the day may have been redundant so it was a brilliant chance to speak about what we’re into and also to get some of our ideas about the future for products we want to buy.

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