By the way

Posted in adverts by nicolarowlands on March 11, 2009

Granted my TV intake has been higher than usual this week but I would quickly like to mention that I’ve seen this advert around 36 times.

Co-op’s campaign, created by ad agency McCann Erickson, promotes the ethical roots of its businesses, following the wind-blown journey of a dandelion clock featuring images including wind farms, Fairtrade farming and Icelandic glaciers.  It’s two and a half minutes long and features the Dylan track Blowin’ in the Wind, marking one of the rare occasions that the singer songwriter has allowed his music to be used for commercial purposes.

I still like it…

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